A well designed flag is important to people who desire a banner to rally under. That sense of connection, that a well designed flag can impart, is priceless,. For example, just look at what Chicago's city flag has done for their citizenry.
Currently, the Austin City flag is what the vexillological community would call a "SOB," a seal on a bed sheet. It speaks to poor design and a lack of creativity. Words should not be on the flag, as the symbolism should speak louder. Please refer to this TED talk for a better understanding of flag design, and note that Austin is an example of bad flag design in the talk:
I know it doesn't seem like a crucial issue, but it is one that is easily redeemed and could pay larger dividends with respect to city pride; in other words, my suggestion offers a lot more reward than risk. Thank you for your time and consideration on this matter.
Sincerely, Austin Routt