Why is branding important? To create a consistent identity — in words and pictures — over the life of the project. To simplify the task of communicating and creating outreach and engagement tools. To capture key ideas and impressions that inspire people about this effort.
Here’s DRAFT concepts that were presented Monday night:
- Making it new. Success means not just creating a plan or a code. It means a revitalized, vibrant, active, prosperous corridor.
- Building on what we have. The things we love and that work well on the corridor will be protected and enhanced, not replaced.
- You own it! The vision guiding the new Airport Boulevard belongs to the community that created it.
Share on this forum your ideas for:
Project name (in a few words, describing the community process, not the end result)
Ex: Let’s Move ATX Project tagline (further explains the process in 8 words or less) Ex: Tackling childhood obesity in Austin
Key messages: Why is this project important? When you talk to your neighbors, friends and family about this project, what do you say? Ex: More than 12 million children in Texas are obese and the number is growing. Ex: Together, the community can get children moving and eating better by partnering with schools.
Your insight will be valuable in preparing branding materials, including the website. Post comments before Tuesday, June 28 at noon. Thanks!