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Why is branding important? To create a consistent identity — in words and pictures — over the life of the project. To simplify the task of communicating and creating outreach and engagement tools. To capture key ideas and impressions that inspire people about this effort.

Here’s DRAFT concepts that were presented Monday night:

  • Making it new. Success means not just creating a plan or a code. It means a revitalized, vibrant, active, prosperous corridor.
  • Building on what we have. The things we love and that work well on the corridor will be protected and enhanced, not replaced.
  • You own it! The vision guiding the new Airport Boulevard belongs to the community that created it.

Share on this forum your ideas for:

Project name (in a few words, describing the community process, not the end result)

Ex: Let’s Move ATX Project tagline (further explains the process in 8 words or less) Ex: Tackling childhood obesity in Austin

Key messages: Why is this project important? When you talk to your neighbors, friends and family about this project, what do you say? Ex: More than 12 million children in Texas are obese and the number is growing. Ex: Together, the community can get children moving and eating better by partnering with schools.

Your insight will be valuable in preparing branding materials, including the website. Post comments before Tuesday, June 28 at noon. Thanks!

Topics

Advisory Group, review the DRAFT frequently asked questions below. Audience: someone who just heard about this Initiative and has questions. Purpose: easy way for people with questions to find answers. Functionality: we can add to FAQ as new questions emerge with some frequency. FEEDBACK REQUESTED: Are these the right questions? Other questions to add? FAQs How, when and why did the City of Austin decide to launch this initiative? Why was Airport Boulevard chosen for this project? What is a form-based code? How is it different from the current zoning that we have on Airport Boulevard? How long will this initiative take? When will we start to see the impact of the new code on Airport Boulevard? How is the community being involved in the process? What impact will the form-based code have on existing neighborhood plans? Will form-based code get rid of existing compatibility standards? Will the form-based code include architectural and design standards for Airport Boulevard? Will the form-based code have an impact on Airport Boulevard traffic? What about on parking? Will property owners on Airport Boulevard be forced to upgrade their properties to comply with the form-based code? How does a form-based code help encourage the redevelopment of vacant and marginal properties like Highland Mall? How will the city protect small and local businesses on Airport Boulevard? Once the code is developed, who’s going to be in charge of implementing it and encouraging the redevelopment of Airport Boulevard? How much money is it going to cost to implement the new code? Is the City going to invest in new infrastructure along Airport Boulevard — rebuilding the roadway, underground utilities, green space, and so on?

2 Responses

Why is branding important? To create a consistent identity — in words and pictures — over the life of the project. To simplify the task of communicating and creating outreach and engagement tools. To capture key ideas and impressions that inspire people about this effort.   Here’s DRAFT concepts that were presented Monday night: §         Making it new. Success means not just creating a plan or a code. It means a revitalized, vibrant, active, prosperous corridor. §         Building on what we have. The things we love and that work well on the corridor will be protected and enhanced, not replaced. §         You own it! The vision guiding the new Airport Boulevard belongs to the community that created it.   Share on this forum your ideas for: Project name(in a few words, describing the community process, not the end result) Ex: Let’s Move ATX Project tagline(further explains the process in 8 words or less) Ex: Tackling childhood obesity in Austin Key messages: Why is this project important? When you talk to your neighbors, friends and family about this project, what do you say? Ex: More than 12 million children in Texas are obese and the number is growing. Ex: Together, the community can get children moving and eating better by partnering with schools.   Your insight will be valuable in preparing branding materials, including the website. Post comments before Tuesday, June 28 at noon. Thanks! 

6 Responses

Share on this forum your ideas for: “Look and feel” for the website– share preferences on colors, images, logos, themes Ex: Show children exercising, health tips and use the same colors as the national Let’s Move website Your insight will be valuable in preparing branding materials, including the website. Post comments before Tuesday, June 28 at noon. Thanks!  

5 Responses